Social Media Burger King Norway culls the social media herd—and it works Fed up with Facebook fans who weren’t real fans, the fast-food company offered free Big Macs to get people to leave. It lost thousands of followers, but kept its true loyalists. By Kevin Allen@kevin_j_allenJan. 14, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.