Burger King is bringing back Cheesy Tots and will promote them using a famous character who shortened the phrase “tater tots” to “tots.”
Actors Jon Heder and Efren Ramirez—stars of the cult movie hit “Napoleon Dynamite”—reunited to promote BK’s latest menu endeavor. Watch the spot here:
That’s it—simple, direct and full of nostalgia.
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Here’s what Alex Macedo, President, North America, for the Burger King brand told Mashable: