Media Relations Business-to-business PR doesn’t have to be boring Just because it’s professional doesn’t mean it can’t be fun. Injecting your content with a little personality can make things more enjoyable and engaging for you and your client. By Marijane FunessNov. 7, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.