Business Wire VP: There are easy ways to improve your press releases

Learn what will increase press release views, including headline length, keywords, hyperlinks and more, from Tom Becktold, senior vice president at Business Wire.


How effective are your press releases?

Do you suspect they could be scoring your company or client more coverage, more buzz, and more Google juice?

The good news is that there are a number of simple things you can do to improve your press releases.

Recently, PR Daily publisher Mark Ragan spoke with Tom Becktold, senior vice president at Business Wire, about these techniques.

Here’s the video:

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