Media Relations Business Wire VP: There are easy ways to improve your press releases Learn what will increase press release views, including headline length, keywords, hyperlinks and more, from Tom Becktold, senior vice president at Business Wire. By PR Daily StaffAug. 1, 2012 SHARE Ragan Insider Premium Content Do you suspect they could be scoring your company or client more coverage, more buzz, and more Google juice? The good news is that there are a number of simple things you can do to improve your press releases. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.