BusinessWeek editor had to ‘bribe’ reporters to respond to article comments

If BusinessWeek and its 200 editorial staffers want to compete with Dow Jones’ 2,000-plus journalists then it has to engage with readers, said BusinessWeek executive editor John Byrnes. That was easier said than done, he told a MediaBistro audience. He had to “bribe” journalists to engage in online conversations about their stories. If they didn’t engage, their articles fell off the homepage. It worked, he said.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.