Buzzfeed kills brands’ ability to post in community platform
The publisher recently barred company accounts from submitting articles, but paid content marketing opportunities still exist.
The move, which was first reported by MediaPost, effectively ends the free ride for brands that want to use BuzzFeed’s cache in their content marketing efforts.
A BuzzFeed rep confirmed the news to MediaPost in a statement:
BuzzFeed Community is implementing some new guidelines for brands, which will affect how you use your BuzzFeed account. BuzzFeed Community has been evolving over many years, but in the last few months, that identity has begun to take shape as a place for individuals to share quizzes, lists and personal stories about their lives and the things they love.
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