In a post for BNet, business author Jeff Haden put together a list of 10 words and phrases that should never appear on your site.
Among the phrases Haden suggests avoiding:
“‘Unique blend of…’ If you’re KFC, your recipe may be a unique blend of herbs and spices. Otherwise, someone, somewhere, is also doing what you do. You may do it a little better, but you aren’t unique. Describe why you’re better.”