By ditching albums for singles, Radiohead blazes marketing trail

UK-based band Radiohead—known for its many groundbreaking albums—announced this year that it will stop releasing full length albums and instead focus on singles. As you might imagine, this created a stir among music fans and industry insiders, especially marketers charged with selling albums—and singles. Some observers believe Radiohead, which left its record label EMI to release its most recent chart-topping album In Rainbows on the Internet, might be doing this to keep its word of mou…

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