C-Span’s communications director: ‘Let’s focus on trust’ to fight misinformation
Learn how Howard Mortman builds trust with reporters by staying honest, approachable and respectful of their journalistic boundaries.
Over the past 18 months, journalists and PR pros alike have adopted new tools, strategies and approaches to storytelling that will have a lasting impact on how they work with each other, and the future of media relations.
The nimblest communicators were able to deepen their relationships with journalists by paying attention to each reporter’s threshold for outreach fatigue, using new tools and tactics for engaging them, and building trust through honesty.
Howard Mortman
Ahead of his panel at Ragan’s Future of Communications Conference on Nov. 17, we caught up with Howard Mortman, communications director at C-SPAN, to learn why he likens a communicator’s job in media relations to being a ”professional greeter”:
Ragan: Fill in the blank: The future of media relations is…
Mortman: The future of media relations is bright—and it’s exciting. Totally serious about that. This is an exciting time to be doing media relations because the playbook has changed: New tools and new strategies mean more opportunity. And that’s fun!
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