Media Relations Calling a journalist? Avoid making crucial mistakes The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it. By Steve SimonApril 11, 2014 SHARE Ragan Insider Premium Content @AugensteinWTOP Wasn’t me, honest! But duly noted! 🙂 I do send lots of emails. Also go Tweet route sometimes, but 140-character challenged! — Steve Simon (@sayssimonpr) April 4, 2014 @sayssimonpr you’re a good one. 🙂 To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.