Marketing Campaign ad describes candidate’s ‘coming out’ to his father, goes viral Congressional hopeful Carl Sciortino Jr. of Massachusetts is openly gay, but that wasn’t the news he had a difficult time telling his Tea Party member dad. By Kevin Allen@kevin_j_allenSept. 24, 2013 SHARE Ragan Insider Premium Content If you think that sounds like a recipe for viral political ad, you’re right: That’s Carl Sciortino Jr. and his father in an ad for Jr.’s campaign for Congress. It’s nearing 300,000 views—not too shabby for a local political race. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.