Camping World chief tweeting about Gander Mountain’s future

The business owner and TV personality said his ‘way of communicating is a bit unorthodox,’ but he isn’t staying silent in addressing consumer concerns and inaccurate news reports.

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The outdoors-focused retail chain filed for bankruptcy in March. In May, Camping World bought the company—but not its inventory. Under the deal, Gander Mountain is having a liquidation sale, while Camping World’s chief executive, who is also host of CNBC’s “The Profit,” works to figure out how many locations he can keep open.

After several news outlets published that the retail chain was closing its doors, the businessman took to Twitter to dispel rumors and correct false stories:

Please RT and pass this along. @gandermountain update

— Marcus Lemonis (@marcuslemonis) May 7, 2017

In the video, Lemonis says his communication method is “a bit unorthodox” but that he wants to correct false news reports and keep consumers and journalists updated on business decisions:

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