Can a social media specialist outperform your CEO?

It’s not impossible. Maybe the C-Suite should watch its step.

Among their boldest claims is that a social media specialist can run an organization better than a CEO. Oh, really?

“It’s not impossible,” PR pro Geoff Livingston blogged. “Yet one has to ask questions about the social media expert’s experience and understanding of business functions like talent management, sales, customer service, operations, IT, finances and legal.”

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