Media Relations Can effective PR come in a box? Sometimes it’s OK to work without a PR firm. Other times, it’s probably not a good idea to go it with nothing more than the help of some software. By Kelli SheppardMarch 3, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.