Can marketing save American tennis?
An $8 million campaign features stars of the game like Steffi Graf and Andre Agassi, and the First Lady. Will it entice kids to play the game?
It’s part of an $8 million marketing effort from the United States Tennis Association and its advertising agency Interpublic Group of Cos.’ Martin to promote 10-and-under tennis in the U.S., according to Advertising Age.
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