Marketing Can marketing save American tennis? An $8 million campaign features stars of the game like Steffi Graf and Andre Agassi, and the First Lady. Will it entice kids to play the game? By Alan PearcyApril 6, 2011 SHARE It’s part of an $8 million marketing effort from the United States Tennis Association and its advertising agency Interpublic Group of Cos.’ Martin to promote 10-and-under tennis in the U.S., according to Advertising Age. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.