Can press releases go viral?

A PR pro insists that affiliate marketers can use releases to create a viral marketing campaign. What do you think? Poppycock—or are press releases an effective sales device for marketers?

“Affiliate marketers looking to drive traffic to their sites and make more money should write press releases”?

That’s the lead to a press release that went across the wire this morning from publicity consultant Dan Janal, president of PR Leads Plus.

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