Media Relations Can press releases go viral? A PR pro insists that affiliate marketers can use releases to create a viral marketing campaign. What do you think? Poppycock—or are press releases an effective sales device for marketers? By Michael SebastianMarch 16, 2011 SHARE “Affiliate marketers looking to drive traffic to their sites and make more money should write press releases”? That’s the lead to a press release that went across the wire this morning from publicity consultant Dan Janal, president of PR Leads Plus. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.