The brand as launched a marketing campaign in the form of an official petition to change the eligible age for holding presidential office. Article II Section I of the U.S. Constitution stipulates that the nation’s president must be at least 35—which is around the age of the eldest millennials.
Last week, we shared some theoretical tips for marketing to that generation. Now, Captain Morgan is showing how it’s done in practice—only, not everyone is impressed.
Here’s how the brand is positioning its campaign in social media: