Isis Simpson-Mersha
How an Edelman EVP approaches trust repair in crises
Gerry Rodriguez of Edelman shares why trust must be embedded as a shared value, not just a crisis metric.
A Day in the Life
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A Honeywell leader on what crisis communicators should have ready
Caitlin Leopold of Honeywell shares one of the most valuable things you can do as you’re becoming a leader.
Isis Simpson-Mersha
Inside the challenger-brand playbook of Hisense USA’s new CMO
Consistency across every touchpoint is what turns messages into meaning.
Isis Simpson-Mersha
How the National Academies’ manager of media relations turns research into stories that shape policy
Accuracy doesn’t come at the expense of engagement.
Isis Simpson-Mersha
How AARP is redefining aging through inclusion and authentic storytelling
Comms pros can lead culture change by reexamining tone, imagery and everyday language to ensure every generation feels seen.
Isis Simpson-Mersha
From sleep to storytelling: How Saatva’s VP builds brand connection
The walls between internal and external comms are coming down, creating stronger, more human brands, according to Saatva Vice President of Corporate Communications Caroline Johns.
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What traveling to 100 countries taught Santa Monica Travel & Tourism VP about connection
Santa Monica Travel & Tourism’s Lauren Salisbury shares how her experiences across continents have informed her approach to communications.
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PR veteran shares 25 years of lessons on how to future-proof your brand
Heron Agency’s founder explains how to turn challenges into opportunities, build client loyalty and stay ahead of industry trends.
Isis Simpson-Mersha
GE Appliances’ senior communications leader on balancing silence and transparency
GE Appliances Sr. Manager of Corporate Communications & Community Engagement Katina Whitlock shares the key to getting a tough message right.
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Lessons from the gaming industry: Crisis prep, transparency and trust
Plus, why practicing the “what ifs” uncovers blind spots and strengthens trust before a real crisis hits, Dara Cohen says.
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Comcast’s top division communicator leads with bold strategies
Plus, key tips on integrating PR and internal comms.
Isis Simpson-Mersha
LA Tourism’s director of corporate communications makes the city the main character
Plus, the key to adapting messages across industries.
Isis Simpson-Mersha
US Masters Swimming’s Daniel Paulling’s one underrated digital storytelling tactic
Plus, more on crisis and campaigns.
Isis Simpson-Mersha
AI as a resilience tool: Insights from a longtime USPS civil servant
Plus, one thing comms pros can do today to prepare for tomorrow’s changes.
Isis Simpson-Mersha
How Hilton’s Emily Amesquita crafts leadership comms that employees actually engage with
Plus, Hilton’s senior director of executive communications shares how to build comms to boost engagement.
