Isis Simpson-Mersha
Stanley’s comms leader on viral moments and deepfakes
Credibility isn’t about being the fastest in the room.
A Day in the Life
Isis Simpson-Mersha
Here’s how to help employees make sense of change
Employees embrace change when they understand it and have a voice in it.
Isis Simpson-Mersha
Milan Laser’s CMO on learning the business before you bring the playbook
Christy Sherrick of Milan Laser has led marketing across four industries and shares the one skill that has transferred every single time.
Isis Simpson-Mersha
MGM Resorts comms leader on the real reason change communications fail
Never assume a change will play out the same way twice.
Isis Simpson-Mersha
How GoTo Foods’ marketing SVP gives global ideas local flavor
From Auntie Anne’s to Cinnabon and Jamba, Kerri Christian of GoTo Foods shares what communicators should consider before taking a campaign across borders.
Isis Simpson-Mersha
The PepsiCo comms leader’s formula for becoming a trusted adviser
Know the business, trust your team and don’t overcomplicate the data.
Isis Simpson-Mersha
From Barbie buzz to Barney at Heidi Klum’s Party: Mattel’s comms director on making moments matter
Casey McDonald of Mattel shares how to create buzz and build something worth paying attention to.
Isis Simpson-Mersha
How a tech executive keeps people at the center of change
AI success isn’t about tools.
Isis Simpson-Mersha
From Beyoncé to the UN: How a Citi SVP leads with range
Sabrina Natasha Browne of Citi shares how embracing her multidimensionality strengthened her work, sharpened her point of view and helped her show up fully in every room.
Isis Simpson-Mersha
Stop asking AI to write. Here’s what the NowThis audience strategist does instead.
Sirui Hua of NowThis explains why communicators should stop thinking of AI as a writer and start thinking of it like a team of specialists.
Isis Simpson-Mersha
Thrive Market leader on why earned media has a longer shelf life than ever
Alyssa Kluge of Thrive Market explains why earned media has become the infrastructure behind AI visibility.
Isis Simpson-Mersha
How a fragrance brand is rewriting the rules of beauty storytelling
Brands lose credibility the moment they start chasing culture instead of showing up authentically within it, according to Shereen Besselle of KAYALI.
Isis Simpson-Mersha
The Mount Everest mindset every crisis communicator needs
The strongest crisis teams build response plans before the pressure hits, according to Tim Gilman of Oshkosh Corporation.
Isis Simpson-Mersha
How to use storytelling to stand out in a content-saturated world
Use AI mindfully, but don’t outsource your thinking.
Isis Simpson-Mersha
Prologis’ head of social on why people-first beats brand-first
Not every trend needs your brand’s voice and jumping into all of them can backfire.
