Isis Simpson-Mersha
How to use storytelling to stand out in a content-saturated world
Use AI mindfully, but don’t outsource your thinking.
A Day in the Life
Isis Simpson-Mersha
Prologis’ head of social on why people-first beats brand-first
Not every trend needs your brand’s voice and jumping into all of them can backfire.
Isis Simpson-Mersha
Making complexity feel simple: Using curiosity and pattern-spotting
From crisis response to health policy messaging, Rebecca Fuller Beeler of the American Academy of Family Physicians shares how curiosity and pattern-spotting help communicators turn chaos into clarity.
Isis Simpson-Mersha
SHEIN’s U.S. influencer marketing director on the secret to partnerships
Jennifer Brown of SHEIN shares that lasting impact comes from adapting quickly, building authentic partnerships and turning cultural moments into measurable business results.
Isis Simpson-Mersha
Schneider Electric Canada’s head of communications on rethinking the executive script
Authenticity now outperforms polish in executive communications.
Isis Simpson-Mersha
Edible Brands CMO on reinventing legacy brands and driving growth
Angela Johnson of Edible Brands shares why communicators must think like business leaders.
Isis Simpson-Mersha
‘Trust your gut’: what PR leaders can learn from a CCO in law enforcement comms
Amanda Granit of the Hillsborough County Sheriff’s Office shares why thinking like a reporter can change how organizations handle crises and media scrutiny.
Isis Simpson-Mersha
How an Edelman EVP approaches trust repair in crises
Gerry Rodriguez of Edelman shares why trust must be embedded as a shared value, not just a crisis metric.
Isis Simpson-Mersha
A Honeywell leader on what crisis communicators should have ready
Caitlin Leopold of Honeywell shares one of the most valuable things you can do as you’re becoming a leader.
Isis Simpson-Mersha
Inside the challenger-brand playbook of Hisense USA’s new CMO
Consistency across every touchpoint is what turns messages into meaning.
Isis Simpson-Mersha
How the National Academies’ manager of media relations turns research into stories that shape policy
Accuracy doesn’t come at the expense of engagement.
Isis Simpson-Mersha
How AARP is redefining aging through inclusion and authentic storytelling
Comms pros can lead culture change by reexamining tone, imagery and everyday language to ensure every generation feels seen.
Isis Simpson-Mersha
From sleep to storytelling: How Saatva’s VP builds brand connection
The walls between internal and external comms are coming down, creating stronger, more human brands, according to Saatva Vice President of Corporate Communications Caroline Johns.
Isis Simpson-Mersha
What traveling to 100 countries taught Santa Monica Travel & Tourism VP about connection
Santa Monica Travel & Tourism’s Lauren Salisbury shares how her experiences across continents have informed her approach to communications.
Isis Simpson-Mersha
PR veteran shares 25 years of lessons on how to future-proof your brand
Heron Agency’s founder explains how to turn challenges into opportunities, build client loyalty and stay ahead of industry trends.
