Some PR pros are apocalyptic in their assessment of the future for communications professionals, but this managing partner stays upbeat amid relentless change.
The role of a PR pro requires relentless organization, and for this practitioner, that means using new tech but keeping it old school, too.
An early riser, this communications rock star stays ahead of a jam-packed schedule with matcha tea, a consistent exercise regimen and her trusty cellphone.
The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job.
PR pros love to mix things up, and Eaton is no exception. That’s why she says nailing down a typical day in the life of PR pro is such an interesting question.
With so much changing in the industry, it can be hard to keep up, but this ‘gym rat’ keeps her focus by helping colleagues thrive. Spoiler alert: Artificial intelligence might factor in.
PR practitioners have demanding jobs and jam-packed schedules, which can lead to burnout and overwork. Here’s how one pro has preserved her work/life balance.
What can a PR pro do to prepare for more change to the industry? Shubel suggests that becoming a social media expert might be a good place to start.
We asked Cigna’s senior content manager what helps him navigate his workload. His answers reveal an undimmable positive outlook.
