Isis Simpson-Mersha
MGM Resorts comms leader on the real reason change communications fail
Never assume a change will play out the same way twice.
A Day in the Life
Isis Simpson-Mersha
How GoTo Foods’ marketing SVP gives global ideas local flavor
From Auntie Anne’s to Cinnabon and Jamba, Kerri Christian of GoTo Foods shares what communicators should consider before taking a campaign across borders.
Isis Simpson-Mersha
The PepsiCo comms leader’s formula for becoming a trusted adviser
Know the business, trust your team and don’t overcomplicate the data.
Isis Simpson-Mersha
From Barbie buzz to Barney at Heidi Klum’s Party: Mattel’s comms director on making moments matter
Casey McDonald of Mattel shares how to create buzz and build something worth paying attention to.
Isis Simpson-Mersha
How a tech executive keeps people at the center of change
AI success isn’t about tools.
Isis Simpson-Mersha
From Beyoncé to the UN: How a Citi SVP leads with range
Sabrina Natasha Browne of Citi shares how embracing her multidimensionality strengthened her work, sharpened her point of view and helped her show up fully in every room.
Isis Simpson-Mersha
Stop asking AI to write. Here’s what the NowThis audience strategist does instead.
Sirui Hua of NowThis explains why communicators should stop thinking of AI as a writer and start thinking of it like a team of specialists.
Isis Simpson-Mersha
Thrive Market leader on why earned media has a longer shelf life than ever
Alyssa Kluge of Thrive Market explains why earned media has become the infrastructure behind AI visibility.
Isis Simpson-Mersha
How a fragrance brand is rewriting the rules of beauty storytelling
Brands lose credibility the moment they start chasing culture instead of showing up authentically within it, according to Shereen Besselle of KAYALI.
Isis Simpson-Mersha
The Mount Everest mindset every crisis communicator needs
The strongest crisis teams build response plans before the pressure hits, according to Tim Gilman of Oshkosh Corporation.
Isis Simpson-Mersha
How to use storytelling to stand out in a content-saturated world
Use AI mindfully, but don’t outsource your thinking.
Isis Simpson-Mersha
Prologis’ head of social on why people-first beats brand-first
Not every trend needs your brand’s voice and jumping into all of them can backfire.
Isis Simpson-Mersha
Making complexity feel simple: Using curiosity and pattern-spotting
From crisis response to health policy messaging, Rebecca Fuller Beeler of the American Academy of Family Physicians shares how curiosity and pattern-spotting help communicators turn chaos into clarity.
Isis Simpson-Mersha
SHEIN’s U.S. influencer marketing director on the secret to partnerships
Jennifer Brown of SHEIN shares that lasting impact comes from adapting quickly, building authentic partnerships and turning cultural moments into measurable business results.
Isis Simpson-Mersha
Schneider Electric Canada’s head of communications on rethinking the executive script
Authenticity now outperforms polish in executive communications.
