Branding

Mike Prokopeak

Building brand at the Olympics

Big events offer brand-building benefits alongside the opportunity to engage employees in sponsorship activation.

Casey Weldon

Two-fifths of adults under 50 say they have more important priorities than kids.

Mike Prokopeak

Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.

Kennyatta Collins

It takes a lot of attention to detail and careful branding.

Dustin Siggins

It’s about putting customers, investors and employees at the center of everything.

Allison Carter

And how the brand gave back to one of its most important communities.

Karen Freberg

The classic race is updating itself for a new generation.

Kennyatta Collins

Making a classic brand relevant in 2024.

Kennyatta Collins

When brands make a bold pivot, the initial reactions from the public — whether good, bad or indifferent— rarely tell the full story.

Kennyatta Collins

Picking a specific audience and embracing them pays off.

Kennyatta Collins

From Web3 to Walmart shelves, Pudgy Penguins has defied the odds.

Allison Carter

Changing a name is tricky but can reinvigorate an organization.

Sherri Kolade

“Proud to the Bones” campaign honors Latino artistry and tradition, culture and taste.