Allison Carter
The rebranding of an iconic American company
Once known as International Harvester, the legacy brand had to navigate waves of name changes and impress its long-time employee audience.
Branding
Casey Weldon
The quiet campaign: When less is more in PR
This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.
Allison Carter
Top Stories of 2024: How the Boy Scouts rolled out their rebrand and weathered name-change controversy
Scouting America will take the place for the century-old name.
Casey Weldon
Rebranding relevance: How PR can breathe new life into tired brands
Communicators need to stay on top of trends to keep brands fresh.
Casey Weldon
How PR teams can help a brand rebound from a product flop
Don’t be afraid to try new things.
Casey Weldon
The Scoop: Harris’ finishing strategy is using Trump’s words against him
Also: NFL plays long game to land international fans; Chick-fil-A takes brand into own hands with new app.
Mike Prokopeak
Building brand at the Olympics
Big events offer brand-building benefits alongside the opportunity to engage employees in sponsorship activation.
Casey Weldon
By the Numbers: What more kid-free homes means for the future of PR
Two-fifths of adults under 50 say they have more important priorities than kids.
Mike Prokopeak
Corporate storytelling when the story is difficult: Volkswagen’s reckoning with its dark past
Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.
Kennyatta Collins
How Orange Gelée sunscreen made a comeback with retro-chic flair
It takes a lot of attention to detail and careful branding.
Dustin Siggins
Domino’s goes viral $3 at a time
It’s about putting customers, investors and employees at the center of everything.
Allison Carter
‘The heart of our business’: How Ben’s Original’s Mississippi employees helped shape its rebrand
And how the brand gave back to one of its most important communities.
Karen Freberg
Saddle up, squad: How the Kentucky Derby gallops to Gen Z hearts
The classic race is updating itself for a new generation.
Kennyatta Collins
How Shinola brings its legacy into today
Making a classic brand relevant in 2024.
Kennyatta Collins
Inside Papa Johns sometimes controversial ‘Better Get You Some’ tagline
When brands make a bold pivot, the initial reactions from the public — whether good, bad or indifferent— rarely tell the full story.
