Inside Papa Johns sometimes controversial ‘Better Get You Some’ tagline
When brands make a bold pivot, the initial reactions from the public — whether good, bad or indifferent— rarely tell the full story.
When brands make a bold pivot, the initial reactions from the public — whether good, bad or indifferent— rarely tell the full story.
Picking a specific audience and embracing them pays off.
From Web3 to Walmart shelves, Pudgy Penguins has defied the odds.
The head of social media at Dropbox explains why authenticity is crucial to engagement on the platform.
Plus: The Taylor Swift effect.
Changing a name is tricky but can reinvigorate an organization.
“Proud to the Bones” campaign honors Latino artistry and tradition, culture and taste.
Be your own publicist.
“Girl power” campaigns are no longer enough.
New research from Pew gives insight into top listens.
Plus: Brands are vulnerable to copycats.
Plus: Popular mobile apps lure marketers.
Plus: Cyber disruption risks are a major concern.
People follow people, not brands.
They ruined a chance to do something bigger.