Corporate storytelling when the story is difficult: Volkswagen’s reckoning with its dark past
Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.
Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.
Scouting America will take the place for the century-old name.
It takes a lot of attention to detail and careful branding.
It’s about putting customers, investors and employees at the center of everything.
And how the brand gave back to one of its most important communities.
The classic race is updating itself for a new generation.
Making a classic brand relevant in 2024.
When brands make a bold pivot, the initial reactions from the public — whether good, bad or indifferent— rarely tell the full story.
Picking a specific audience and embracing them pays off.
From Web3 to Walmart shelves, Pudgy Penguins has defied the odds.
The head of social media at Dropbox explains why authenticity is crucial to engagement on the platform.
Plus: The Taylor Swift effect.
Changing a name is tricky but can reinvigorate an organization.
“Proud to the Bones” campaign honors Latino artistry and tradition, culture and taste.
Be your own publicist.