Daily Scoop

Emma Atkinson

Lack of transparency mars Musk’s Twitter takeover, top marketing KPIs and Meta launches storefront to sell VR tech

Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos.

Emma Atkinson

Google, Twitter respond to new EU social media law, teens say businesses have climate responsibility and Antarctica uses penguins to lure talent

Also: Elon Musk’s Twitter buy likely to be finalized Monday. Here’s how you can read up on the whole saga.

Emma Atkinson

USPS defends slower deliveries with fact sheet, Twitter tests slate of in-app safety tools and 49% of all voters say it’s too soon to lift mask mandate

Also: Brands take to Twitter to celebrate Earth Day.

Emma Atkinson

What to know about the flop of CNN+, WFH double standard threatens employer branding and sponsored social media posts skyrocket

Also: The bus system in Anchorage, Alaska offers a cautionary tale with Easter social media mishap.

Emma Atkinson

Netflix co-CEO promises change after stock plummets, Gen Z loves streaming services and Apple announces recycling progress ahead of Earth Day

Also: Duolingo and Scrub Daddy team up for a NSFW TikTok collab.

Emma Atkinson

Delta’s message to workers highlights new mask stance, Revolve Festival devolves into Coachella mayhem and 58% of global CEOs admit to ‘greenwashing’

Also: A new Netflix documentary skewers the company culture of Abercrombie & Fitch.

Emma Atkinson

Twitter co-founder critiques board amid buyout drama, Panera’s CEO outlines brand values and Black Americans’ identity is very much rooted in their race

Also: April snowfall in the Midwest U.S. trends on Twitter.

Emma Atkinson

Kardashians cause a stir at Disneyland, Peloton justifies price increase and which metaverse events interest Americans

Also: Brand accounts mark start of Passover.

Emma Atkinson

Why PR pros should care about Musk’s proposed Twitter purchase, Oregon university responds to simulation backlash and corporations remaining in Russia

Also: Quartz removes content paywall.

Emma Atkinson

Rideshare apps address surge pricing after Brooklyn shooting, Amazon defends warehouse safety record and social media a top channel for corporate activism

Also: Baskin-Robbins updates social media to match brand refresh.

Emma Atkinson

Yelp to cover travel for TX workers seeking abortions, top concerns for metaverse skeptics and Snapchat aims publish more news outlets

Also: Lizzo’s PR team launches full-court offense ahead of the singer’s new shapewear drop.

Emma Atkinson

Twitter CEO walks back Elon Musk board appointment, Academy apologizes for inaction following Will Smith’s Oscars slap and who is interested in the metaverse

Also: Etsy sellers are striking starting today — and taking to Twitter to spread the word.

Emma Atkinson

Twitter adds ALT text badges to photos, Ogilvy UK won’t work with influencers who retouch their bodies and faces and marketers worry over loss of cookies

Also: Here’s what PR pros should know about NYT’s new directive to its newsroom to tweet less.

Emma Atkinson

ESI Energy downplays guilty plea over 150+ dead eagles, travel brands weigh waning support for mask mandates, and Lego’s metaverse play

Also: Miller Lite takes on #NationalBeerDay with goofy new product launch.