Part of an effective crisis response is showing how your organization won’t repeat past misdeeds. Here’s how to thread this tricky needle in your press conference or one-on-one interview.
The executive was criticized after his most recent interview, in which he admitted that even though he and his company are ‘left-leaning,’ that bias doesn’t show in policy enforcement.
Your product launch or branding efforts can benefit greatly if you partner with social media users who have large, engaged followings. Here’s how you can attract and work with them.
It takes more than talent to succeed in a life at the lectern. You need drive, self-knowledge, self-discipline and much more.
As many have discovered, old tweets can resurface to haunt your future. Follow these steps to make sure there are no embarrassing statements lurking in your online profile.
Red flags abound in sales and marketing emails and phone calls. If these litter your solicitations, it’s time to rethink your approach.
Get the most out of your virtual team members by accommodating their work styles, communication preferences and personality characteristics.
Many brand managers participated in the trending topic on Twitter, whether it was to share a pun related to their organizations’ offerings or to slam competitors and drive engagement.
Getting your message out these days requires a mix of savvy ad placements, targeted social media campaigns and boatloads of content. Here’s why your marketing and PR efforts should coordinate.
The burrito chain has struggled to meet health and safety standards, with customers reporting food poisoning on two occasions. Can this new move satisfy its critics?
Here’s how you can overcome these oft-heard misconceptions and put yourself on a path to shine on camera and at the microphone.
Emoticons at the office are not all harmless fun. Avoid these pitfalls to prevent mixed messages—or something much more damaging.
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You know the value of a well-timed, surgically-precise PR campaign, but your boss wants a second opinion. Here’s how to get your top brass to stop dragging their feet.
With the 24-hour news cycle demanding incessant updates about developing reports, PR pros can grab air time for their clients and in-house experts. Here’s how to seize the moment.
