PR
Tips for making your podcast pitch stand out
And why flexibility is so key in this medium.
The Scoop: ChatGPT’s Ghibli-esque images highlight IP risks
Also: Influencer showcase gives creators platform to engage CMOs; return of ‘OG’ Facebook could have major impact on brands.
How Kroger’s investor relations, PR teams break down comms silos
The national grocery store chain has unified messaging across all its target audiences.
Futureproofing your brand with creative AI storytelling
Partnering with AI while maintaining authenticity.
‘A license to act’: Comms strategies for overcoming declining trust
While the Edelman Trust Barometer paints a grim picture, experts share practical strategies to help rebuild trust.
Trade associations: PR’s secret weapon during tariff battle
How industry associations help companies navigate policy, shape public opinion and avoid political pitfalls.
The comms implications of the Ben & Jerry’s-Unilever CEO ouster saga
A look into the impacts for both internal and external communicators.
Analyzing 2 universities’ responses to evolving DEI challenges
It’s sometimes best to embrace uncertainty.
PR takeaways from SXSW 2025
The latest insights on AI, personalization and more.
Noodles & Co. uses menu relaunch to change brand conversation
The multi-channel messaging campaign aims to help it stand out in a crowded marketplace.
Picking the right speaker can make or break your media statement
Tips for when to select the CEO, a spokesperson or even someone outside the organization.
How PR teams can help address tariff concerns
Don’t overreact to each new piece of news.
What PRSA’s new CEO has in store
Matthew Marcial joins PRSA after 15 years working with associations.
PR pros share their hottest takes, part 2
Even more counterintuitive wisdom.