Ted Kitterman
Influencers can help bridge the trust gap
Edelman’s 2019 Trust Barometer reveals that brand managers can get audiences to consider their messages by using personalities and celebrities consumers trust.
Social Media
Ted Kitterman
Study: Proving value is the No. 1 concern for PR pros
Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.
Beki Winchel
Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words
Also: A lively discussion about the ROI of PR, cheers and jeers for French’s mustard ice cream, and Chick-fil-A beats fast-food competitors.
Ted Kitterman
Infographic: Facebook leads all social media with 68% of U.S. adults
How are you getting your messages in front of your audience? These stats can guide your social media strategy.
Michael Del Gigante
7 crucial Instagram tips for marketers
With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.
Drew Damer
Try these 10 AI assistants to make your productivity soar
Scrape those mundane tasks off your plate and let a helpful robot schedule meetings, reply to emails, book appointments and tidy up your calendar.
Ted Kitterman
What the demise of Mic can teach us about content and metrics
The promising digital media company that vowed to be a voice for millennials didn’t live up to its potential—despite scoring an interview with President Barack Obama. Here’s why.
Beki Winchel
Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit
Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s.
Oliver Yonchev
4 keys to savvy influencer marketing campaigns
Obstacles abound, such as consumers’ plummeting trust and waning attention spans. Here’s how to make this approach work for you without busting your budget.
Rosemary Ravinal
Working with Hispanic media pros? Go beyond mere translation
Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances.
Beki Winchel
Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween
Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy.
Beki Winchel
Capital One’s data-breach muddle, Uber cuts 400 marketers, and brands tout chicken wings
Under Armor chief stands for Baltimore, flawed career advice, and younger consumers grow skeptical of tech companies.
Amanda Clark
10 essentials for your social media marketing campaigns
Sporadic tweets and banal Facebook posts just won’t cut it in today’s online world. Set clear objectives, and keep current and consistent with engaging posts and audience interaction.
Ted Kitterman
Getting more specific with your PR measurement
If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.
Beki Winchel
Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway
Also: Film and song mashups to inspire creativity, LinkedIn fixes job-listing loophole, and why diversity and inclusion programs fall short.
