Courtney Blackann
6 ways comms teams can turn podcast interviews into stronger brand storytelling
Purdue University’s podcast strategy shows how to reach audiences beyond your existing community.
Storytelling
Courtney Blackann
From influencer feeds to pop-up cafes: Tips for expanding comms beyond the screen
AG1 is using its traveling cafe to build trust, explain its products and deepen customer relationships.
Courtney Blackann
How Visit Philadelphia turned 3,000 voicemails into 2 million impressions
How to create audience engagement that feels natural.
Courtney Blackann
Inside the government docuseries that changed minds about animal control
How a ride-along became one county’s most engaging communications strategy.
Courtney Blackann
How Southwest Airlines turned a retirement into 36 million social impressions
What brands can learn from its viral Father’s Day campaign.
Meredith Cavan
From the shadows to the spotlight: Lessons in public affairs from the CIA
What the deputy director of public affairs at the Central Intelligence Agency learned about storytelling amid secrets.
Ragan Insider Paul Hiebert
Using narrative to build a winning budget proposal
3 steps for turning an idea into reality.
Courtney Blackann
Hinge’s storytelling guide for comms alignment
5 questions to ask before moving forward with a story.
Ragan Insider Courtney Blackann
If your audience doesn’t get it, your message will fail
Simple stories are more effective.
Courtney Blackann
Turning engagement data into content that gets results
Data means nothing if it doesn’t shape what you do next.
Courtney Blackann
The language gap costing comms teams influence
Speaking in dollars and cents creates stronger buy-in.
Ragan Insider Courtney Blackann
Why cultural insight beats product messaging every time
How UScellular thinks about relevance.
Courtney Blackann
The next phase of social strategy: Giving audiences ownership of the story
How to create a ‘two-way conversation’ that sticks.
Courtney Blackann
Inside a healthcare influencer strategy built on patient voices
Amplify the stories people are already sharing.
Ragan Insider Courtney Blackann
Making the case for creativity in your daily workflow
Why creativity fades and what you risk losing when it does.
