Ted Kitterman
How the coronavirus is disrupting influencer marketing
These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed?
Writing & Editing
Beki Winchel
Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.
Roula Amire
Should you pitch non-coronavirus stories to the press?
COVID-19 is dominating the news cycle. Can PR pros stoke interest about stories unrelated to the pandemic? Are journalists covering anything else?
Ted Kitterman
Why good comms practices are more important than ever
How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics.
Beki Winchel
Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
Hinda Mitchell
Why you should lead with values in COVID-19 crisis
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.
Beki Winchel
Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
Rob Reinalda
Top 10 innovations in human communication
From cave paintings to the internet, homo sapiens—and our thick-browed forebears—have worked to develop new means of conveying information and opinions.
Beki Winchel
Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation
Also: Telecom companies offer free Wi-Fi and data, Microsoft’s Bing offers an interactive map of the outbreak, how to boost cybersecurity for remote workers, and more.
Ted Kitterman
How to manage your COVID-19 response
The rapidity of digital news and the unique effects of novel coronavirus have upended the business world. Top leaders share best practices for communicating through the ups and downs.
Beki Winchel
Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses
Also: Buffer shares insights on working remotely, communicators’ concerns regarding COVID-19, crisis communications best practices, and more.
Nico Prins
6 steps to streamline your writing process
Define your objective, craft a rough outline, and let the words flow.
Ted Kitterman
Infographic: 7 proven ways to improve your writing
Are you looking to increase your output as a content creator? Here are some tips to help you build your writing chops and avoid missing those looming deadlines.
Brian Pittman
3 ways to inspire writers
Facing a tight deadline, but can’t get inspired to compose inspiring copy? Here’s a cure for this common professional malady.
Mark Nichol
Why ‘they’ should prevail as a nonbinary-gender pronoun
As more and more individuals express sexual identities that are ‘neither entirely male nor entirely female,’ a simple solution arises: Use third-person plural, even for singular antecedents.
