Mark Nichol
7 reminders for concise, tidy writing
Mind this guidance to keep those sentences snappy and paragraphs punchy.
Writing & Editing
Beki Winchel
United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections
Also: Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.
Kelsey White
5 tactics for successful survey research in times of uncertainty
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
Beki Winchel
Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends
Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.
Beki Winchel
Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature
Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.
Ted Kitterman
Why and how to embrace multimedia storytelling
If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? It’s crucial to be clever—and make yourself a critical resource for outlets.
Richard Levick
10 imminent changes and challenges for communicators to anticipate
To stay relevant, prepare your company or client for the new era of cyber breaches, risk management, and bold political stands.
Beki Winchel
MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions
Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.
Tara Parsell
5 ways the COVID-19 pandemic is changing media relations
With social distancing and remote work on the rise, are best practices for reaching out to reporters changing?
Beki Winchel
Sports organizations respond to Jacob Blake shooting, Coca-Cola offering 4,000 voluntary job cuts, and Girl Scouts offers its members new looks
Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more.
Jo Spink
5 ways communicators can bolster SEO
Backlinks and referrals are essential to enhancing search engine optimization for your organization and its products or services. Try these tactics to boost your brand’s online visibility.
Beki Winchel
NBA postpones games after Milwaukee Bucks’ BLM protest, Salesforce and Bed Bath & Beyond to cut thousands of jobs, and TikTok chief resigns
Also: How Gen Z consumers are trying out new brands and buying from Black-owned and local businesses, Busch Beer goes to the dogs, Spotify tests virtual events, and more.
Beki Winchel
American Airlines to cut 19,000 jobs, McDonald’s investigates its HR department, and New York Fashion Week is online
Also: Facebook and Instagram offer shopping tools, General Mills offers Lucky Charms’ marshmallows, YouTube automation removes more than 11 million videos, and more.
Beki Winchel
KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies
Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more.
Ragan Staff
A PR pro’s guide to search engine strategy
A new download offers a digestible roadmap for success.
