Francesca Jarosz Brady
How small nudges can change the world
Many communicators are hoping to make a difference in their community, whether through education or persuasion. Here’s how small steps can lead to big picture progress.
Writing & Editing
Beki Winchel
Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section
Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek.
Ted Kitterman
Infographic: 7 ways to grow your online customer base
As more shopping moves online, businesses must find a way to grab consumers where they are. This infographic shares strategies for helping new audiences find your products and services.
Bill Byrne
5 tactics for developing relationships with journalists
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
Brendan Gannon
30 jobs in the PR and marketing world
It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.
Beki Winchel
Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure
Also: Delta applauded for replying to a troll, employees split on political expression policies, and 7-Eleven’s precisely timed Slurpee giveaway.
Robby Brumberg
A selection of adjectives you can probably delete
Descriptive language can bring your prose to life—but a preponderance of trite words can make an editor’s eye twitch.
Taral Patel
How can data improve your storytelling?
You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity.
Robby Brumberg
A Colorado university’s robust storytelling turns heads
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.
Beki Winchel
Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine
Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood.
Jim Ylisela
6 ways to up your storytelling game
You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.
Delaney Kline
How to add personality to your PR pitch
Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.
Josh Dare
Why PR should get a slice of the marketing pie
As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too?
Laura Hale Brockway
How to politely decline unsolicited advice
Getting feedback is a part of every job, but sometimes that feedback isn’t helpful or pertinent. Here’s how to sidestep comments that miss the mark without starting a fight.
Amanda Clark
4 ways to make your boring product sexier
Focus on being helpful, and inject a bit of personality into your copy. Also, ruthlessly chop out buzzwords and jargon.
