Marketing Census Bureau, others break down Valentine’s Day by the numbers Social media managers or brand ambassadors prepping plans for the romance-theme holiday would do well to know some of these stats. By Kevin Allen@kevin_j_allenJan. 30, 2014 SHARE Ragan Insider Premium Content – Spent $13.5 billion on Valentine’s Day chocolate products in 2011 – Spent $355 million on roses last year – Spent $2.8 billion on jewelry in February 2013 To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.