CEO of global ad company cooling off on acquisitions

Maurice Levy, the chief executive at Paris-based Publicis, the third largest advertising group in the world,  told The Wall Street Journal on Tuesday that in the digital world, “There is nothing big left to buy.” The statement is significant, writes paidContent.org , because Publicis experienced a “three-year digital acquisition binge” that began when the company paid $1.6 billlion for the firm Digitas in 2006.