Chairman says Barilla ads won’t feature gay families

Trumpeting the ‘traditional family’ as ‘one of the company’s core values,’ Guido Barilla says detractors are free to ‘eat another’ brand.

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The Guardian reports that in speaking with Italian radio Wednesday evening, Barilla said:

“I would not do it but not out of a lack of respect for homosexuals, who have the right to do what they want without bothering others … [but] I don’t see things like they do and I think the family that we speak to is a classic family.”

According to a Huffington Post translation of the interview, Barilla added:

“For us, the ‘sacral family’ remains one of the company’s core values. Our family is a traditional family.”

When later asked how he thought the stance would affect the company’s gay consumer-base, Barilla answered, “If they like our pasta and our message, they will eat it; if they don’t like it and they don’t like what we say, they will … eat another.”

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