Chevron falls victim to fake PR prank; Yes Men take credit
The oil giant’s corporate public relations effort was hijacked by a group of pranksters who call themselves the Yes Men, pre-empting a new ad campaign from Chevron. A fake website was created, touting the headline, “Oil Companies Should Clean Up Their Messes,” and fake press releases were issued, which included false quotes from Rhonda Zygocki, Chevron’s VP for policy, government, and public affairs, and Gordon Bowen, chief creative officer of Chevron’s agency McGarryB…
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