Chevy issues an all-emoji press release

The company released a media advisory using only symbols, and promised it would release a decoder for the message on Tuesday. 

Words alone can’t describe the new 2016 Chevrolet Cruze, so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small emotionally expressive digital images and icons in electronic communication. Try and decode this news or watch for the decoder at 2 p.m. EDT on Tuesday. #ChevyGoesEmoji

It’s true, PR folks. This is what the profession has come to—brands pushing out all-emoji press releases. Here it is, if your eyes can take it. At least part of it has something to do with the new model having better gas mileage.

Is it attention-grabbing? Sure.

Is it cute? I guess so.

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