Chilling tweet offers important lesson on PR

The typical TV quote is about 7.3 seconds. Think you can’t say something of meaning in that short amount of time? A recent tweet suggests otherwise.

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Most of us speak an average of two or three words per second, which translates to a measly 18 words per quote.

Many spokespersons complain that they couldn’t possibly say anything of meaning in that short time period. And they’re right—it’s a major challenge. But it is possible.

Recently, I saw a tweet that contained the “world’s shortest horror story.”

The shortest horror story of world consists of only 2 sentences. “The last man on Earth sat alone in a room. There was a knock on the door.”

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