Decisions like these can be especially challenging because they tie directly into the success of your organization, but you have to give up control to experts who are not always working side by side with you.
Choosing a PR agency that cares almost as much about your business as you do is tough, but necessary because you really don’t want to decide to work with an agency only to be disappointed, fire that agency, and have to start the process all over again.
It’s just not fun for anyone involved, and it’s exhausting.
The process of selection: It’s a two-way street
When choosing a PR agency, there are questions you can ask before committing. You can even go back and ask these questions if you’ve already decided on a firm, to set expectations for all parties involved.
Ten questions to ask when choosing a PR agency
If you’re a PR professional, keep the following questions in mind as you work with new clients. If you address them early on, you will be well on your way to a better client experience and agency relationship.