Family restaurant and entertainment chain Chuck E. Cheese was recently sent scrambling after an old urban myth went viral online.
The incident underscores how quickly crises can threaten a brand’s image, no matter how unsubstantiated the information shared.
The theory was propagated online this week by YouTube personality Shane Dawson. In his video, Dawson investigates the claim by visiting a Chuck E. Cheese’s location and ordering two pizzas, both of which come out with weird mismatched edges. One pizza — half pepperoni, half plain cheese — appears to be two different pizzas sliced in half and pushed together to resemble a whole pie. Dawson goes on to heavily imply that the pizzas aren’t in fact fresh pies made from one ball of dough and one bake, as one would assume a newly ordered pizza would be at a reputable slice joint, but reused slices from other pizzas that have been reheated and reformed into a circular pie.
Tags: Chuck E. Cheese