CIA joins Instagram with ‘I spy’ challenge

The move to embrace the visual platform is being done with an eye to recruitment. The federal agency’s Facebook and Twitter profiles have a combined audience of nearly 3.5 million.

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The CIA is lifting the shroud of secrecy—a bit, anyway—to engage younger citizens online.

The federal agency, which has been on Twitter and Facebook since 2014 and has amassed more than 3.44 million followers across its accounts, recently joined Instagram.

The Central Intelligence Agency debuted its Instagram profile with a photo of a desk covered with clues, accompanied by the cheeky description: “I spy with my little eye…”

The inaugural Instagram post was similar to the CIA’s first tweet:

We can neither confirm nor deny that this is our first tweet.

— CIA (@CIA) June 6, 2014

In addition to the sassy tone in its Instagram post, the CIA is giving people a chance to sleuth.

CNN reported:

The post challenges its more than 6,000 followers to spot items on the desk that are significant to the CIA.

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