Writing & Editing CIA style guide calls for ‘crisp and pungent’ language The guide also calls for ‘frugal’ use of adjectives, and a sparing use of exclamation marks. At least one site referred to the guide as ‘ruthless.’ By Kevin Allen@kevin_j_allenJuly 11, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.