Digital marketing comes in many shapes and sizes, as evidenced by the array of victorious campaigns in PR Daily’s 2020 Digital Marketing & Social Media Awards.
From repurposing Thanksgiving leftovers to building homes from scratch, from addressing children’s health issues to celebrating older people’s enduring vitality, communicators stretched their creative muscles to develop memorable brand experiences for their respective audiences.
Some companies and agencies stood out from an already exemplary pack, as multiple category winners or as Grand Prize honorees.
A few further distinguished themselves with Grand Prizes and multiple wins: Alibaba Group, Cisco and Maxwell PR all pulled off that accomplishment—with Cisco earning two Grand Prize designations.
Cisco shone for its digital and social media efforts, including a tweet and retweet storm around its Cisco Live event, its @WeAreCisco feed, livestreaming and staff-focused videos, and the Life at Cisco blog—every post bylined by an employee, which had its best year ever in 2019 in terms of visits and pageviews.