Marketing Cisco Systems gamifies its blog to drive higher levels of engagement Rewarding bloggers and readers by building up a reputation created more content and reach. By Shel HoltzAug. 12, 2015 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.