Citizens Bank creates financial resource center, attracting high traffic numbers and low bounce rates
The financial institution launched a resource center for its customers with beneficial resources and information. This landed them the top spot in the Financial Services Campaign category of PR Daily’s 2020 Content Marketing Awards.
When COVID-19 struck, Citizens Bank knew it needed to be there for its customers’ financial questions.
It wasted no time launching its COVID-19 Resource Center on its website and across many touchpoints. Among the content, information and digital banking services provided by Citizens were resources about financial assistance, fraud protection, Economic Impact Payments and the Paycheck Protection Program.
A strong collaboration between internal and external communications has helped the Resource Center continue to grow and adapt as changes and updates were necessary and available.
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