Clarks removes line of ‘dreadful’ shoes after criticism for sexist branding

The UK retailer came under fire recently after social media users lashed out at the company for labeling its girls’ back-to-school shoes differently than it did the boys’ selection.

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It’s not a good PR day when a brand inspires one of the British Parliament’s most conservative members to label your choice of product name “dreadful” due to its sexist undertones.

That’s what recently happened to C. & J. Clark, which offered for sale—just in time for the school year—the “Dolly Babe Mary Jane School Shoes.”

When compared to their male counterpart, which was dubbed the “Leader,” it becomes easy to see why Clarks faced online criticism such as this:

Yeah that about sums it up: @clarksshoes offers DOLLY BABE shoe for girls while the boy’s version is called LEADER. #Clarks #EverydaySexism

— Dr.Cristina Stasia🦄 (@CristinaStasia) August 13, 2017

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