Clean it up: PR pros’ spring cleaning checklist

Spring is officially upon us, which means it’s a great time for PR agency pros to do some spring cleaning and refreshing. As the weather warms up, here’s a comprehensive checklist for agency teams to ensure best practices and resources are up-to-date. Happy spring cleaning!

1. Clean up media lists. Make sure your media lists are updated to weed out any reporters that may have relocated in the new year.

2. Create a successes deck for 2021. Compile your results, and use this information to guide your 2022 goals.

3. Vet new expertise on staff. Have you added new team members recently? If so, make sure you know in-depth their previous experience.

4. Promote new technology for clients. It is your job to keep your clients informed about new technological advancements in the communications field. If you haven’t yet, take some time to set up a meeting about the implications of the metaverse for communicators, new software programs, analytics tools, etc. — and the value they bring.