Marketing Coca-Cola and Pepsi top list of most respected brands Other food brands, including Hershey and Kellogg’s, made the list. Tech brands also made a good showing, with Apple, IBM, and GE in the mix. By Kevin Allen@kevin_j_allenJuly 17, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.