Coca-Cola Co. takes selfies to new heights—the end of a bottle

Brand managers at the popular beverage company are going all in on the selfie. Here’s what they’ve drummed up—and how it works.

Ragan Insider Premium Content
Ragan Insider Content

Coca-Cola Israel has introduced what is likely the world’s first “selfie bottle.”

As soon as you tilt the bottle 70 degrees, a device at the bottom of the bottle snaps your pic. The user can share that photo on the social media venue of choice.

The design firm Gefen Team created the selfie bottle for the brand’s Summer Love outdoor brand event.

RELATED: There’s tons of visual content out there. Make yours stand out by creating videos that build emotional connections with audiences.

Here’s roughly what it looks like:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.