Coca-Cola digital chief: ‘Kill the press release’

By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page.

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Perhaps you caught the story in Mashable, The Daily Mail, Adweek, or The Huffington Post.

Coca-Cola’s Singapore team designed a novel double can that splits into two, so customers can share the fizzy beverage with a friend.

Fantastic PR. But one major reason it got so much play was “because we covered it,” says Ashley Brown, who leads digital communications and social media for The Coca-Cola Company.

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