Marketing Coffee company spat brews over ‘Handlebar’ name Handlebar Coffee Roasters in Santa Barbara, California, sent a cease-and-desist letter to Handlebar Coffee in Seattle. The latter will change its name. By Kevin Allen@kevin_j_allenJune 30, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.