Columbia J-school prof: ‘Every corporation acts like a newsroom’
In a recent interview, the head of Columbia Journalism School’s digital program explained the extent of content marketing at companies and nonprofits.
Ragan Insider Premium Content
According to Duy Linh Tu, the head of Columbia Journalism School’s digital program, corporations are embracing brand journalism—otherwise known as content marketing—in increasing numbers.
In fact, he said in a video interview, “Every corporation acts like a newsroom.”
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
