Columbia J-school prof: ‘Every corporation acts like a newsroom’
In a recent interview, the head of Columbia Journalism School’s digital program explained the extent of content marketing at companies and nonprofits.
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According to Duy Linh Tu, the head of Columbia Journalism School’s digital program, corporations are embracing brand journalism—otherwise known as content marketing—in increasing numbers.
In fact, he said in a video interview, “Every corporation acts like a newsroom.”
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