Carl’s Jr. is notorious for embarrassingly missing the zeitgeist year after year with their tone-deaf, sexist commercials, so it’s not surprising that they can’t even get a simple movie tie-in right. It doesn’t help that the commercials look to have been made on a public access TV budget and have a burger selfie Instagram contest attached to them. But how do you use a dystopian time travel story — one of the darkest in ‘X-Men’ history — to sell burgers in the first place. ‘Every hero you knew and loved is dead – chow down on these big slabs of bacon! #EatLikeYouMeanIt’ It just doesn’t work.
On top of all that, some critics are taking issue with the idea of super-fit super heroes cramming several hundred more-than-logical calories down their gullets. Aaaaaand cue the boycott hashtag: