Communication strategies from Donald Trump

The GOP front-runner is no newbie when it comes to public speaking. His polarizing rhetoric aside, it’s tough to deny his ability to rev up an audience. Here are lessons for PR pros.

Donald Trump has been ahead in the polls for the Republican presidential nomination since July.

Although he’s made sexist comments and racist remarks and has broken nearly every rule in the political communication playbook, he’s gained a zealous following as a result.

It doesn’t matter whether you love him or hate him, it’s hard to deny the man is a master of communication. His style simply resonates with many people.

Although Trump’s candidacy will undoubtedly change how future politicians approach communication, the implications of his success are much broader: What lessons can we as PR leaders learn from Trump when it comes to connecting and engaging with our own skeptical consumers?

A man for our time

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