Donald Trump has been ahead in the polls for the Republican presidential nomination since July.
It doesn’t matter whether you love him or hate him, it’s hard to deny the man is a master of communication. His style simply resonates with many people.
Although Trump’s candidacy will undoubtedly change how future politicians approach communication, the implications of his success are much broader: What lessons can we as PR leaders learn from Trump when it comes to connecting and engaging with our own skeptical consumers?
A man for our time