Communications grads, here’s how to build up your online résumé

Knowing how to interact with prospective employers, executives and industry leaders online can be tricky. Try these tactics to get them to come to you, using a familiar networking site.

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This article originally ran on PR Daily in November of 2016.

For emerging PR pros, a strong social media profile can be the key to nabbing that first big job.

Although you might already be established online, data from LinkedIn say continuing to perfect your professional profile should be a priority.

Here’s insight for current marketing, communications and PR students on how to use social media to get noticed online.

LinkedIn’s Catherine Fisher says nine out of 10 recruiters use the professional networking site to look for potential candidates. Concerned that your student status and limited experience make you an automatic out for winning over online recruiters? Think again. Here’s how to make your LinkedIn profile stand out:

Get crafty with visuals.

Have a friend who has majored in photography or graphic design? Enlist their services to make your profile shine. Offer them some PR insight or to proofread their portfolio in exchange for a new headshot.

From Fisher, via LinkedIn’s blog:

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